Improve the competitiveness of enterprises: the development of new products will help enterprises to adapt to and meet the new changes in consumer demand in a timely manner, enhance the strength of enterprises in the fierce market competition, reduce enterprise risks, make full use of enterprise resources, and improve economic benefits.
Enhance corporate reputation: New product research and development can improve the reputation of the enterprise, enhance the competitiveness of the enterprise, so that the enterprise can obtain a better position and more share in the market.
Open up new markets: New product research and development will help to open up new market areas, seize new market opportunities, and bring new growth points to enterprises.
Promote the sustainable development of enterprises: the ability of new product research and development is the key to the sustainable development of enterprises, which can reflect the development potential of enterprises and help enterprises maintain a leading position in the highly competitive market.
Enhance corporate profits: New products and services are usually the main source of corporate profits, and a large part of the sales revenue of most enterprises comes from new products.
Promote social progress: the invention and application of new products can greatly improve social productivity, promote the harmonious development of society, improve the level of human civilization, improve people's living standards and quality of life, promote economic and social development, and make the country more prosperous and strong.
Meet consumer needs: By developing new products, companies can better meet the diverse needs of consumers and improve customer satisfaction and loyalty.
Promote technological innovation: new product research and development helps enterprises to adopt new technologies and new materials, increase the variety of goods, and make the market products increasingly rich.
Enhance the stability of the enterprise: the research and development of new products will help strengthen the stability of the production and operation of the enterprise, and avoid the decline in economic benefits caused by the unsalable old products.
Promote industrial upgrading: The research and development and application of new products can promote industrial upgrading, promote the development of strategic emerging industries and future industries, and enhance the country's comprehensive national strength and international influence.
